+ Stainless steel is an extremely durable metal that does not oxidize or rust, meaning it won’t turn green over time. This is thanks to the chromium in its composition, which prevents oxidation.
+ Due to its hard material properties, stainless steel is highly resistant to scratches. This durability is appreciated by luxury watchmakers like Rolex and Cartier, who also use stainless steel in their products.
+ Stainless steel is an eco-friendly material, as it is 100% recyclable.
+ It is also hypoallergenic, making it a great choice for people who are allergic to silver.
SO, WHAT IS PVD?
+ PVD (Physical Vapor Deposition) is a cutting-edge process used to coat jewelry with gold. While many jewelry pieces are gold-plated, the thin layer of gold often wears off over time, diminishing the jewelry’s original appearance
+ PVD gold coating, however, is up to 10 times thicker and more durable than standard gold plating! The process uses titanium nitride, which provides a robust protective layer, making the jewelry more resistant to corrosion from sweat and regular wear.
+ Finally, the PVD process is not only highly efficient but also environmentally friendly. It produces no toxic waste or pollutants during any stage of the process.