+ Stainless steel is a highly durable metal that does not oxidize or rust—meaning it won't turn green, thanks to its chromium content.

+ Due to its extremely hard composition, stainless steel is nearly scratch-resistant. This quality is valued by brands like Rolex and Cartier, which also use steel in their products.

+ It’s a sustainable material: stainless steel is 100% recyclable.

+ Additionally, stainless steel is hypoallergenic, making it suitable for those with silver allergies.

+ PVD is the most advanced gold-plating process for jewelry. While most jewelry on the market is gold-plated, this doesn’t guarantee durability, as the gold layer is very thin. Over time, such plating can wear off, causing the jewelry to lose its original appearance.

+ Gold PVD plating is up to 10 times thicker and more durable than standard gold! It uses titanium nitride, which provides exceptionally strong protection, making the jewelry more resistant to corrosion from sweat and regular wear.

+ Lastly, the PVD process is highly efficient, safe, and environmentally friendly—no toxic residues or pollutants are released at any stage of the process.